Introduction to marketing Coursework Example | Topics and Well Written Essays - 1500 words

Introduction to marketing - Coursework Example 2005, p. 4). The main idea behind this definition is â€Å"the core of all marketing activities is satisfying consumers, therefore, marketing is a continuous process as environment and consumer demands are constantly changing. Product should adapt to changes in demand. Marketing can also be defined as â€Å"attainment of corporate goals by satisfying the needs of customers more than competitors do (Jobber 2010, p. 5). This indicates that marketing includes understanding the needs of customers and tailor the goods and services than the competitors. The above definitions of marketing are not even certain. Therefore, marketing definitely means a challenge for businesses to adjust to the changing the marketing environment based on the positioning of the consumers. However, there is need of companies to find means of adjusting to the changing environment in order to be able to grow much stronger. Therefore, it is essential for them to comprehensively understand the changing marketing environment nature. The body of this paper discusses the changing marketing environment and its impacts to marketing activities, relationship between consumer and marketing, impacts of consumers on design of marketing strategies, and important of marketing environment and consumers to marketing activities. Marketing environment is made up of forces and actors outside marketing who affect the ability of marketing management to develop successful relationship with its consumers (Kotler 2009, p. 14). Marketing environment is divided into two parts; micro and macro environment. Customers- customer markets include international markets, government market, business market, consumer markets, and reseller market. A customer can be a household or an organization purchasing goods and services for their own use or for resale for profit. Suppliers-suppliers are